![]() You might hear the term font a lot, but you might also run into the term typeface. ![]() With over half of the searches coming from mobile, you need to consider small-screen users when you choose fonts for your website. Those smaller screens can mean that the font used is even more impactful, both in good and bad ways. Typography has become even more important with the growth of mobile traffic. The Harry Potter script is one example – even when it doesn’t contain the words Harry Potter, you will immediately associate anything with it when you see that font. We all see examples of fonts that we instantly recognise and associated with certain products, brands, or even things like books or films. Why font choice mattersĬhoosing fonts matters because fonts have a look and feel to them, a ‘personality’ that can either attract or repel your visitors. While non-graphic designers (that’s me!) don’t need to know these things as in-depth as designers do, it is a good idea to have some basic knowledge because it can make a big difference to how your graphics, web design, and other assets come out. Typography is also about the fonts in action – pairing them, using them, and technical stuff like leading. But there are ‘rules’ that can help you make sound decisions about those fonts, both in terms of the user experience you create and the branding you have for your business with them. If you are like me and love fonts, there’s a temptation to grab as many as you can and put them to use. Typography incorporates the different types of fonts and helps you to understand them and how they work together. Fonts play a big part in creating a recognisable brand for your business It is an important part of creating a personality for your business and can have a surprising impact on how people respond to your website. The whole business of fonts, types of fonts, and combining fonts is known as typography. Script plus two variations of a sans serif.Use the same font in different variations.
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